Technified Pty Ltd (ABN 33 649 964 661) is committed to protecting your privacy and complying with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). This Privacy Policy explains how we collect, use, disclose, and protect your personal information.
1. Information We Collect
1.1 Personal Information
We may collect the following types of personal information:
Identity Information: Name, date of birth, gender, driver's licence number, Director ID
Contact Information: Email address, phone numbers, postal address, delivery address
Business Information: Company name, ABN/ACN, position/title, business address
Transaction Information: Purchase history, account activity, invoice records
Technical Information: IP address, browser type, device information, cookies data
Communication Records: Emails, support tickets, phone call records, feedback
1.2 Sensitive Information
We generally do not collect sensitive information (such as health, racial or ethnic origin, political opinions, religious beliefs, or criminal records) unless required by law or with your explicit consent.
1.3 Credit Information
For credit account applications, we may collect:
Credit reports from credit reporting bodies
Trade references and credit history
Default information
Personal financial information
2. How We Collect Information
We collect personal information through:
Direct Interactions: Forms you complete, credit applications, purchases, correspondence
Website Usage: Cookies, analytics tools, server logs
Third Parties: Credit reporting agencies, trade references, marketing partners
Public Sources: ASIC registers, telephone directories, social media
3. Why We Collect and Use Your Information
We collect and use personal information to:
Process and fulfil orders for products and services
Assess credit applications and manage credit accounts
Communicate with you about your account and transactions
Send invoices and collect payments
Provide customer support and respond to enquiries
Send marketing communications (with your consent)
Improve our products, services, and website
Comply with legal and regulatory obligations
Prevent fraud and maintain security
Conduct business analytics and research
Manage warranties and product recalls
4. Legal Basis for Processing
We process your personal information based on:
Contract Performance: To fulfil our contractual obligations to you
Legal Compliance: To comply with laws and regulations
Legitimate Interests: For business operations and improvements
Consent: Where you have provided explicit consent
5. Information Sharing and Disclosure
5.1 Who We Share With
We may share your personal information with:
Service Providers: IT support, cloud storage, payment processors, delivery companies
Credit Agencies: Equifax, Experian, illion (formerly Dun & Bradstreet)
Professional Advisers: Lawyers, accountants, insurers, auditors
Government Authorities: When required by law or court order
Related Companies: Within our corporate group (if applicable)
Business Partners: With your consent for joint offerings
Debt Collectors: For overdue account recovery
Potential Purchasers: In case of business sale or restructure
5.2 International Transfers
We may transfer information to service providers located outside Australia, including in:
United States (cloud storage and software providers)
Singapore (regional service providers)
European Union (analytics and support services)
We ensure appropriate safeguards are in place to protect your information in accordance with Australian privacy laws.
6. Credit Reporting
Credit Reporting Bodies
We may exchange credit information with the following credit reporting bodies:
Incident Response: Data breach procedures, notification protocols
8. Data Retention
We retain personal information for as long as necessary to:
Information Type
Retention Period
Customer account records
7 years after account closure
Tax records
5 years minimum (ATO requirement)
Credit information
5 years from collection
Website analytics
26 months
Marketing preferences
Until withdrawn or 3 years inactive
9. Your Rights and Choices
9.1 Access and Correction
You have the right to:
Request access to your personal information
Request correction of inaccurate information
Request deletion where appropriate
Request restriction of processing
Object to certain processing activities
9.2 Marketing Communications
You can opt-out of marketing communications by:
Clicking "unsubscribe" in our emails
Replying STOP to SMS messages
Contacting us directly
Updating your account preferences
9.3 Cookies
You can manage cookies through your browser settings. Essential cookies cannot be disabled as they are necessary for website functionality.
10. Cookies and Tracking Technologies
We use the following types of cookies:
Essential Cookies: Required for website functionality
Analytics Cookies: Google Analytics, to understand usage patterns
Preference Cookies: Remember your settings and preferences
Marketing Cookies: For relevant advertising (with consent)
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.
12. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware of such collection, we will delete the information.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. For significant changes, we may provide additional notice via email or website banner.
14. Complaints and Disputes
If you have concerns about our privacy practices:
Contact Us First: We aim to resolve complaints within 30 days
If Unresolved: You may lodge a complaint with the Office of the Australian Information Commissioner (OAIC)
Email: info@technified.com.au Phone: (02) 8896 6129 Business Hours: Monday to Friday, 9:00 AM - 5:00 PM AEST
16. Specific Provisions for NSW Residents
In addition to rights under Commonwealth law, NSW residents have rights under state legislation including:
Privacy and Personal Information Protection Act 1998 (NSW) for NSW public sector agencies
Health Records and Information Privacy Act 2002 (NSW) for health information
Surveillance Devices Act 2007 (NSW) for workplace surveillance
17. Notifiable Data Breaches
Under the Notifiable Data Breaches (NDB) scheme, we will notify you and the OAIC if a data breach is likely to result in serious harm to you. Notification will include:
Description of the breach
Types of information involved
Recommended protective steps
Our contact details for further information
18. Additional Information for Business Customers
For B2B customers, we may also collect:
Directors and officers information
Beneficial ownership details
Credit guarantor information
Business financial records
Insurance details
This information is necessary for credit assessment, regulatory compliance, and business relationship management.
